Privacy Policy

Last updated: 20/12/2025


1. Introduction


This Privacy Policy explains how Locally Relevant (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or use our website https://www.locallyrelevant.co.uk or engage with our services.


We are committed to protecting your privacy and handling personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


Data Controller:

Locally Relevant

Website: https://www.locallyrelevant.co.uk

Email: info@locallyrelevant.co.uk


2. Information We Collect


We may collect and process the following personal data:


  • Name
  • Email address
  • Phone number
  • Business information (where provided)
  • Enquiry details and service purchases
  • IP address and device/browser data
  • Website usage data and interaction behaviour


3. How We Collect Your Data


We collect personal data when you:


  • Submit an enquiry via our website
  • Purchase or discuss our SEO services
  • Subscribe to newsletters or marketing communications
  • Browse our website (using cookies and tracking technologies)


4. How We Use Your Data


We use your data to:


  • Respond to enquiries and requests
  • Provide and manage our SEO services
  • Communicate regarding purchases or enquiries
  • Send occasional newsletters and marketing emails
  • Improve website performance and user experience
  • Monitor and analyse website usage


5. Legal Basis for Processing


We process personal data under the following lawful bases:


  • Contract – to deliver services you request or purchase
  • Legitimate interests – to operate and improve our business and communicate with existing clients
  • Consent – for marketing communications where required
  • Legal obligation – where required by law


You may withdraw your consent at any time.


6. Marketing Communications


We may send you:


  • Emails related to your enquiry or purchased services
  • Occasional newsletters or marketing emails


You can unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.


7. Analytics & Tracking Tools


We use third-party tools to analyse website traffic and user behaviour, including:


  • Google Analytics – website performance and visitor insights
  • Hotjar – understanding how users interact with our site
  • Facebook (Meta) Pixel – advertising, conversion tracking, and remarketing


These tools may collect information such as IP address, device type, pages visited, and interaction behaviour. Data is processed in line with their respective privacy policies.


8. Data Sharing


We do not sell your personal data.


We may share data with trusted third-party service providers only where necessary to operate our website, deliver services, or manage communications. All providers are required to comply with UK GDPR.


9. Data Retention


We retain personal data only for as long as necessary:


  • Enquiry data: up to [12–24 months]
  • Client data: for the duration of the service and any required legal period
  • Marketing data: until you unsubscribe or request deletion


10. Your Data Protection Rights


Under UK GDPR, you have the right to:


  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time


To exercise your rights, contact us at info@locallyrelevant.co.uk.


11. Data Security


We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.


12. Changes to This Policy


We may update this Privacy Policy from time to time. Any changes will be published on this page.

13. Contact


If you have any questions about this Privacy Policy, please contact:


Locally Relevant

Website: https://www.locallyrelevant.co.uk

Email: info@locallyrelevant.co.uk